Lat_56º Rolling Luggage

Shoot Planning / Art Direction

Lat_56º, a Scottish company, design and produce carry-on luggage and accessories for the modern day traveller. Their market is international. The original range has expanded now to include rolling luggage. We were asked to conceive and develop a shoot plan for the rolling luggage set. The detail pictures of products and features were all done in studio. Our primary job in this instance, aside of the planning, was to direct the ‘lifestyle’ series on location. It had to be sexy, glamorous and feel very international. This is more of a fashion shoot than a product shoot. Essentially, the atmosphere of the jet set. An elite band of travellers. Slick and fast moving. With the shoot limited to one day only, our rigorous planning was critical.

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